KINGSTON, ONTARIO (January 1, 2010) — In response to recent articles that are raising serious questions as to the motives and practices of some technology companies and .com directory schemes, FrontRunner Professional announced today the release of its new Buyers Assurance Program.
"The Buyer Assurance Program has been designed to help reinstall confidence that there are still technology companies out there that genuinely committed to helping funeral professionals by putting them in control of their business and future, oppose to those who want to use the profession to control theirs", says FrontRunner founder Kevin Montroy.
These recent articles are shedding light on the reality that the profession is being targeted by a barrage of technology companies and .com throwbacks that often disappear faster than their venture capital. The common scheme is to try and entice funeral directors to send all of their families, visitors and potential future families to central online sites owned and controlled by them. Many of these schemes are being perpetuated through deals with Newspapers behind funeral homes backs and secret funding by large special interest groups. They prey on naive and unsuspecting funeral professionals to help funnel prospective customers to these special interest groups. Others are intentionally designing their offerings in such a way to try and create a permanent foothold once the first family member or public bites and the hostage taking begins if the funeral home tries to leave.
"Under the Buyers Assurance Program, FrontRunner Professional in alliance with their distribution partner Matthews International makes this simple promise — We are committed to protecting the integrity, dignity and privacy of the funeral profession, our customer's data and the families they serve with any of the technology solutions we offer. Everything we develop has been carefully designed to ensure that a customer is never placed in a "hostage" situation should they decide to stop using any of our solutions.
We will not sell you, your data or your families out to special interest groups or expose them to a barrage of advertising from third party marketers. More importantly, we will never design features for you to offer your families and communities through your website that cannot or will not be honored in perpetuity through escrow agreements in the event that you choose to stop using our solutions. The assurance is further backed by the guarantee that if for any reason you are not happy with your IMS solutions and decide you would like to move to another solution provider, we'll make sure that the move is smooth on our side at no cost to you. The Buyers Assurance Program helps raise the bar and raise awareness of critical considerations that professionals should apply before choosing any technology solution partner.
"We believe that the only foundation for a successful customer relationship is one that is built on honesty, integrity and trust and always looking out for our customer's best interest. Simply put, the Buyers Assurance Program is all about your peace of mind and keeping you in control. Our peace of mind comes from knowing that as long as we keep doing our job right, you'll want to stay with our technology solutions, not feel forced to," says Montroy.
For more information about the Buyers Assurance Program contact FrontRunner Professional at 1-866-748-3625 or online at FrontRunnerProfessional.com/buyers-assurance.php
For more information:
Kevin Montroy
CEO, FrontRunner Professional
1-866-748-3625
kevin@frontrunnerpro.com
www.frontrunnerprofessional.com