Our Philosophy

We Never Stop Working For You.

Everything we do —

every product and service that we create and every partnership we develop — respects the deceased, builds the trust of families and communities, and reinforces the integrity of the funeral profession.


FrontRunner is committed to growing our network of caring professionals to introduce consumers to firms that understand and care, and have the solutions to help respect their right to choice.

Our technology is specifically designed to change the way families and communities interact with and choose funeral care providers. FrontRunner can equip all funeral professionals, regardless of budgets, with innovative products, services and online strategies.


FrontRunner Professional is a family-owned and operated company led by Kevin Montroy, a 40-year licensed funeral director. His experience, insights, and understanding are the driving forces behind the technology solutions specifically tailored to funeral service.


 

Corporate Responsibility

At FrontRunner we pride ourselves on always remembering our roots and never forgetting the importance of helping others. FrontRunner donates heavily each year to worthy causes that help those in need, as well as helping fund the ongoing betterment of our profession. Our new FrontRunner Financing and Market Relief programs further reinforces our understanding of how changes in the market are affecting funeral homes and we will continue to do our part to ensure that they have affordable access to the technology that they will need to effectively compete.

Corporate Responsibility

At FrontRunner we pride ourselves on always remembering our roots and never forgetting the importance of helping others. FrontRunner donates heavily each year to worthy causes that help those in need, as well as helping fund the ongoing betterment of our profession. Our new FrontRunner Financing and Market Relief programs further reinforces our understanding of how changes in the market are affecting funeral homes and we will continue to do our part to ensure that they have affordable access to the technology that they will need to effectively compete.

Technology Center

We are pleased to announce our crowning achievement for not only FrontRunner as a company, but for our valued clients as well. This new facility represents FrontRunner's dedication and commitment to helping the future of funeral service and to rapidly growing out the advanced solutions funeral professionals will need to successfully compete with the new market challenges we face.

Technology Center

We are pleased to announce our crowning achievement for not only FrontRunner as a company, but for our valued clients as well. This new facility represents FrontRunner's dedication and commitment to helping the future of funeral service and to rapidly growing out the advanced solutions funeral professionals will need to successfully compete with the new market challenges we face.


 

 

Training & Workshop Center

FrontRunner is proud to be the professions first technology provider that has invested heavily in the future of funeral service through the acquisition of their new Technology Center, which will feature an advanced training and workshop center that can accommodate up to 50 participants. A full schedule of events, guest speakers and strategic sessions will assist FrontRunner clients to ensure they are always ahead of the curve and on the cutting edge of technology and marketing initiatives. Innovations

Innovations

FrontRunner has consistently been the leader in innovations since 1994. In today's highly competitive market we see a lot of our innovations being copied by others. For many, their ability to innovate is based purely on their ability to mimic other's innovations. We are fortunate to continue to attract progressive funeral homes that understand the power of real innovation that comes from a disciplined, visionary approach and choose FrontRunner for all they have done and continue to do.

Training & Workshop Center

FrontRunner is proud to be the professions first technology provider that has invested heavily in the future of funeral service through the acquisition of their new Technology Center, which will feature an advanced training and workshop center that can accommodate up to 50 participants. A full schedule of events, guest speakers and strategic sessions will assist FrontRunner clients to ensure they are always ahead of the curve and on the cutting edge of technology and marketing initiatives. Innovations

Innovations

FrontRunner has consistently been the leader in innovations since 1994. In today's highly competitive market we see a lot of our innovations being copied by others. For many, their ability to innovate is based purely on their ability to mimic other's innovations. We are fortunate to continue to attract progressive funeral homes that understand the power of real innovation that comes from a disciplined, visionary approach and choose FrontRunner for all they have done and continue to do.


Our Team

FrontRunner: Who We Are

Come Visit Our Technology Centre

Our History

Since 1994, our company has focused on developing innovative solutions that respect the deceased, build the trust of families and communities, and reinforce the integrity of the funeral profession. These guiding principles continue to be the foundation for every decision we make. We operate the old fashioned way; one client at a time through trusted, proven technology.

Coming from a background of a small family-owned funeral home, we quickly realized all of the greatness that could come out of the advent of the internet for funeral service, while at the same time, all of the strife it could cause to funeral homes who did not understand its pitfalls. Since 1994, our company has focused on developing innovative solutions that respect the deceased, build the trust of families and communities, and reinforce the integrity of the funeral profession. These guiding principles continue to be the foundation for every decision we make. We operate the old fashioned way; one client at a time through trusted, proven technology and a deep, profound respect for the challenges they face.

Today, 7 out of the 8 family members still proudly work at FrontRunner and along with our 20 other dedicate staff, we all work around the clock to help our clients grow their business.




 

Meet Our Team




  • Kevin Montroy

    Kevin
    Montroy

    Founder/CEO
    Jason Truesdell

    Jason
    Truesdell

    President
    Sam Khan

    Sam
    Khan

    Chief Technology Officer
    Stephanie Montroy

    Stephanie
    Montroy

    VP of Customer Relations
    Ashley Montroy

    Ashley
    Montroy

    Marketing Director
    Jules Green

    Jules
    Green

    Product Specialist
    Jason Scott

    Jason
    Scott

    Creative Director
  • Scott Stoness

    Scott
    Stoness

    Strategic Developer
    Scott Stoness

    Blaine
    King

    Strategic Developer
    Scott Stoness

    Ryan
    Martin

    Strategic Developer
    Sara Gard

    Sara
    Gard

    Strategic Developer
    Jason Scott

    Jason
    Scott

    Creative Director
    Mike Charlebois

    Mike
    Charlebois

    Graphic Designer
    Katie Kortschaga

    Katie
    Kortschaga

    Graphic Designer
    Kellie Wright

    Kellie
    Wright

    Graphic Designer
  • Robyn Ketner

    Robyn
    Ketner

    Success Coach
    Erin Truesdell

    Erin
    Truesdell

    Success Coach
    Cathrine Colasimone

    Catherine
    Colasimone

    Success Coach
    John Lo Faso

    John
    Lo Faso

    Success Coach
    Jenny Mercier

    Jenny
    Mercier

    Success Coach
    John  Relyea-Voss

    John
    Relyea-Voss

    Success Coach
    Amber Morgan

    Amber
    Morgan

    Customer Support
    Jeffrey Patton

    Jeffrey
    Patton

    Customer Support
    Mark Pieczonka

    Curt
    Fitzsimmons

    Success Coach
    Performance Management
  • Josh Shannon

    Josh
    Shannon

    Heartfelt Sympathies Specialist
    Craig Wallace

    Craig
    Wallace

    Building Maintenance Supervisor
    Josh Shannon

    Andrew
    Fournier

    Customer Support
    Craig Wallace

    Travis
    Stinson

    Marketing Coordinator
    Lindsey Foster

    Lindsey
    Foster

    Marketing & Content
    Kim Stacey

    Kim
    Stacey

    Creative Writer
    Mark Pieczonka

    Mark
    Pieczonka

    Technology Analyst
    Debra Montroy

    Debbie
    Montroy

    Human Resources Co-Ordinator
    Wanda Truesdell

    Wanda
    Truesdell

    Training Coordinator

Meet Our Team


Kevin Montroy

Kevin
Montroy

Founder/CEO
Jason Truesdell

Jason
Truesdell

President
Sam Khan

Sam
Khan

Chief Technology Officer
Stephanie Montroy

Stephanie
Montroy

VP of Customer Relations
Ashley Montroy

Ashley
Montroy

Marketing Director
Jules Green

Jules
Green

Product Specialist
Jason Scott

Jason
Scott

Creative Director
Scott Stoness

Scott
Stoness

Strategic Developer
Scott Stoness

Blaine
King

Strategic Developer
Scott Stoness

Ryan
Martin

Strategic Developer
Sara Gard

Sara
Gard

Strategic Developer
Mike Charlebois

Mike
Charlebois

Graphic Designer
Katie Kortschaga

Katie
Kortschaga

Graphic Designer
Kellie Wright

Kellie
Wright

Graphic Designer
Cathrine Colasimone

Catherine
Colasimone

Success Coach
John Lo Faso

John
Lo Faso

Success Coach
John Lo Faso

Jenny
Mercier

Success Coach
Erin Truesdell

Erin
Truesdell

Success Coach
Robyn Ketner

Robyn
Ketner

Success Coach
John Relyea-Voss

John
Relyea-Voss

Success Coach
Amber Morgan

Amber
Morgan

Customer Support
Jeffrey Patton

Jeffrey
Patton

Customer Support
Josh Shannon

Josh
Shannon

SEO Specialist
Craig Wallace

Craig
Wallace

Building Maintenance Supervisor
Josh Shannon

Andrew
Fournier

Customer Support
Craig Wallace

Travis
Stinson

Marketing Coordinator
Lindsey Foster

Lindsey
Foster

Marketing & Content
Kim Stacey

Kim
Stacey

Creative Writer
Mark Pieczonka

Mark
Pieczonka

Technology Analyst
Debra Montroy

Debbie
Montroy

Human Resources Co-Ordinator
Wanda Truesdell

Wanda
Truesdell

Training Coordinator

Highly-Experienced Programmers

Our programmers are dedicated to developing the newest, most advanced funeral service technology solutions. Their coding and testing knowledge and experience ensures the technology achieves high standards of innovation and operational excellence.

Exceptional Designers

Our design team offers a wide range of talents and styles. Each appreciates how design influences consumer behavior and the need to retain a high level of professionalism. Our designers do an excellent job incorporating the expectations of our clients and the families they serve.

Radical Technical Support

Our support team speaks to any user about any issue to determine the problem and help resolve it. They can translate highly technical information to clients who may have little or no expertise and simply want a solution without any further complications.

Knowledgeable Content & Copywriters

Our writers are well-equipped to develop content that educates and engages audiences, one word at a time. Their education and funeral service experience fully supports clients as they build and enhance relationships with families and communities.

Extraordinary Account Managers and Sales Reps

Our account managers and sales reps are dedicated to your firm's success. They are enthusiastic and take their responsibilities very seriously always going a step further than expected to support their clients.

Highly-Experienced Programmers

Our programmers are dedicated to developing the newest, most advanced funeral service technology solutions. Their coding and testing knowledge and experience ensures the technology achieves high standards of innovation and operational excellence.

Exceptional Designers

Our design team offers a wide range of talents and styles. Each appreciates how design influences consumer behavior and the need to retain a high level of professionalism. Our designers do an excellent job incorporating the expectations of our clients and the families they serve.

Radical Technical Support

Our support team speaks to any user about any issue to determine the problem and help resolve it. They can translate highly technical information to clients who may have little or no expertise and simply want a solution without any further complications.

Content & Copywriters

Our writers are well-equipped to develop content that educates and engages audiences, one word at a time. Their education and funeral service experience fully supports clients as they build and enhance relationships with families and communities.

Account Managers and Sales Reps

Our account managers and sales reps are dedicated to your firm's success. They are enthusiastic and take their responsibilities very seriously always going a step further than expected to support their clients.


Community News Events

FrontRunner made a $50,000 donation to the Funeral Service Foundation at this years NFDA Conventionin Nashville TN.

Kingston ON. October, 2014:

The Funeral Service Foundation helps to fund projects and programs that support all of funeral service by building meaningful relationships in the community and solidifying an enduring impact on professionalism and the betterment of our profession.

"The effective use of technology and the information highway will be critical in helping to reinforce and solidify the value of the funeral in the eyes of today's society. The heritage of our great profession will depend on it and we at FrontRunner want to help lead the way. I encourage other technology companies to show their strong support to the efforts of the Foundation because together we will make a profound difference, says Kevin Montroy CEO / Founder of FrontRunner Professional.

The Funeral Service Foundation is the leading public foundation dedicated in perpetuity to serve the funeral service profession.
To learn more, findthem online at funeralservicefoundation.org/


  • FrontRunner releases the much awaited Book of Memories™ hard bound edition.

    "The Book of Memories has always been an elegant permanent online memorial for families and friends that have lost someone they love. We are proud to introduce a product that takes the guestbook signing, shared memories, condolences, photos, and other online tributes to the next level by encapsulating them into a printed book as well," says FrontRunner Founder and CEO, Kevin Montroy. "With the ability to allow families to add new pages and sections, just like the Book of Memories Memorial website, it is designed to instill loyalty and keep families coming back to your firm".

    The integrated print software dynamically pulls in content from the online Book of Memories website featured on the funeral home's website and assembles it, ready for print on the system's high quality paper stock. Using the system's unique visitor guest pages, it also captures all signatures of visitors attending the funeral home visitation and service, and combines everything into the ultimate Memorial Book.

    The system requires no special printers or equipment and can easily be printed on location at the funeral home. The patented slip spine allows the ability to add and replace pages in seconds, yet creates the look of a professionally bound table top book that will be cherished for generations. With its unique die-cut cover, it allows viewing of the deceased's photo with a background of the theme selection which is carried through the book.

    After the service, families can login from their loved ones online Book of Memories Website and continue to add new, photos, stories and mementoes and print new pages allowing them to create an ever-evolving keepsake.

    The new Memorial Book system can easily replace the traditional register book at the funeral home and other hard bound memory book offerings. Highly customizable, it comes complete with a beautiful matching presentation box. With its affordable price, families can create multiple copies to be cherished by any additional family members or friends.

    To see a video on the new hard bound Book of Memories memorial book or to learn more, visit our website at www.FrontRunner360.com/funeral-technology/#bom-hard-boundor contact a FrontRunner team member at 1-866-748-3625.

    FrontRunner Announces Kick-Off Date & Workshop Schedule for Brand New Technology Center

    FrontRunner today announced the official kick-off date and complete workshop schedule for it's new $1.6-million dollar Technology Center. The center represents Frontrunner's ongoing commitment to set a higher standard, and provides all the tools and resources to help funeral professionals truly excel in today's market.

    Many progressive funeral professionals are realizing that their Technology Strategy is their new Business Strategy. The Technology Center will bring these funeral professionals together from all over Canada and the United States to take their technology and business to an entirely new level.

    Regularly scheduled sessions will be held twice per month for FrontRunner clients, and those interested in learning more about FrontRunner technology. Attendees will learn how to unleash everything their technology solution offers and make it work as an efficient, profitable business growth tool. Sessions will include aggressive new Cremation Business Strategies and how, as a Pulse Business Division client, they can access our exclusive territory protected solutions and managed services programs for the ultimate success.

    On top of the regular sessions, the Technology Center will hold quarterly two-day workshops on successful new and traditional marketing strategies as well as online marketing and diversification strategies. These are designed for any funeral professional interested in learning how to market their firms to grow their call volume and bottom line, what to watch out for in the online world, and how to position their firm to excel at serving the new future markets. No other technology company is doing more for the funeral profession or clients they serve.

    "The Technology Center is a very strategic part of who FrontRunner has evolved to as a company today" says Ashley Montroy, Marketing Director of FrontRunner Professional. "Funeral directors often do not get the technology training or education needed in their local markets to truly be able to compete and as a result they miss out on the opportunities that the proper use of technology and marketing can bring. As the technology leaders in this space for more than 20 years, opening the Technology Center to help funeral homes reach new levels, seemed like the perfect next step for FrontRunner and we cannot wait to be that partner for funeral professionals across North America." adds Montroy.

    The center is nestled in Kingston's historic waterfront community making visits as memorable as they are educational. The adjoining Delta Hotel will act as FrontRunner's corporate accommodations partner, making everything conveniently located. And, with Kingston's downtown bustling with great theater, events, restaurants, bars, and nightspots, visitors will want to extend their stays. The center will even showcase the new Wyland TributeArt Gallery that will be open to visitors from around the world.

    "The future will continue to bring new challenges to funeral professionals. With those challenges will come great opportunity for those who align themselves with a strategically focused technology partner that does more than just offer websites or management software. Today they need a strategic plan coupled with great technology to move past their competition and that's what FrontRunner has become, especially with the new Technology Center" says Kevin Montroy, CEO/Founder of FrontRunner Professional.

    To learn more about the FrontRunner Technology Center or to see the schedule of events visit http://www.FrontRunner360.com/TechnologyCenter or contact a FrontRunner representative at 1-866-748-3625.

    FrontRunner unveils new enhanced features of the HR / Survey Manager APP

    FrontRunner today released a number of key feature enhancements to the HR Manager and new Survey Manager APP available exclusively with Pulse Business Systems.

    The beta version release has been hailed by funeral home administrators and employees alike as the best tool they have seen come onto the market in a long time. It allows administrators an interactive tool to use with employees to better track and manage holidays, sick days and provides a powerful two way application for performance review. The survey module is all handled professionally by mail as a neutral third-party and can provide you with critical insights from family follow-up, and interaction with your community to help you gain a better understanding of needs and trends.

    The system is simple, easy-to-use, and very affordable, yet the features and insights it provides are priceless for what it can do for your firm by enabling you with the information you need to make critical decisions. The HR solution includes the following features:

    • Employee Attendance Management including tracking of vacations, sick days, overtime, lieu time and employee hours — in a convenient calendar view
    • Custom Scheduling of Employee Shifts — easy to review and manage schedules
    • Confidential Employee Information System to hold your critical employee information and documents
    • Job Descriptions
    • Performance Review Manager with 3 options to select from
    • Goal Setting
    • Employee Recognition and Teambuilding
    • Manual / File Storage — provides quick access to current information for all employees

    At FrontRunner, we always strive to take Funeral Home Management to a higher level and provide the real solutions that can help funeral professionals. The HR / Survey APPS are no exception and are designed to empower the funeral home with a level of comprehensive integrated solutions they simply can't get from other management vendors.

    If you would like a quick demo of the system features, please give us a call at 1-866-748-3625.

    FrontRunner Professional Introduces New Chief Technology Officer

    FrontRunner CEO, Kevin Montroy announced today that Sam Khan has joined the company as its new Chief Technology Officer. Along with the appointment brings a formal partnership with iSTORM New Media Inc., a world leader in custom software solutions. iSTORM is an expert in Analytics and ROI driven software development having worked with billion dollar public companies in Europe, United States and Asia, with a focus on maximizing end customer profitability and experience. Their experience in solutions spans many different industry verticals which will help enhance FrontRunner's product offering.

    iSTORM will assist in enhancing and expanding the already world leading FrontRunner Pulse Business System platform, increasing user engagement and user satisfaction. As a certified Google partner, the synergies of the two companies will usher in a new phase for the FrontRunner product and service line that will help FrontRunner customers grow in this ever changing digital technology climate, cites Khan.

    Mr. Khan brings well-honed business skills and battle-tested expertise in planning, organizational strategy, marketing, and operational initiatives to the FrontRunner team. He also brings a reputation as a customer-focused business leader which Mr. Montroy believes will serve the company well, adding that this level of programming and sophistication is unprecedented in the funeral service sector and will continue to position FrontRunner as the leader in technology solutions in the funeral service sector.

    For the past 2 years Mr. Montroy has been on the hunt to find a strategic partner that best encapsulates how the 4 pillars of FrontRunner were founded - Loyalty, Ethics, Family Values and Customer Service. "We have removed the internal stumbling blocks from within our company and emerged stronger and healthier than ever with this partnership" he says. "The innovations that will emerge from our programming room will allow us to step even further ahead of the pack and create the next generation of solutions for our customers, enabling them to achieve unprecedented levels of service, growth, and profitability. The past is behind us, and the future is exciting" adds Montroy.

    FrontRunner is a world leader in providing cutting edge products and services both to its existing clients and within the funeral service community. We are constantly striving to enhance and deliver new and exciting revenue streams for our clients through turnkey solutions designed to enhance and increase the financial stability and profitability of our clients while minimize the internal technical needs on your operation.

    FrontRunner has been the leading technology provider to the funeral profession for more than 20 years. To learn more about FrontRunner, call 866-748-3625 or visit at FrontRunner360.com

    FrontRunner Professional and American Academy McAllister Institute of Funeral Service Announce 7th Annual Technology & Marketing Caribbean Workshop Cruise

    FrontRunner Professional and the American Academy McAllister Institute of Funeral Service (AAMI) have just announced the 7th annual Technology & Marketing Caribbean Workshop Cruise; "Chartering Your Course to Online Success".

    FrontRunner & AAMI are proud to bring this year's workshop cruise to funeral professionals across North America. The 8-day Southern Caribbean cruise will take place on Carnival's largest ship; Carnival Breeze, and set sail from Miami, Florida on February 13, 2016 with visits to the islands of Grand Turk, Aruba, Curacao, and Dominican Republic.

    Funeral professionals will earn up to 5 Continuing Education credits (CE's), while taking some time to relax, have fun, and of course network with other funeral professionals from all over the United States and Canada. Attendees can expect to walk away with a detailed online marketing strategy, a plan to dominate in the cremation market, and what to steer clear of when it comes to technology and their firm.

    "We have designed the educational sessions this year to be completely different than previous years. As one of the speakers, I am very excited to teach funeral professionals the latest funeral and marketing technology trends, but more importantly give them a blueprint to walk away and know exactly where they do well, where they fall short and what they need to do to dominate with technology and marketing in their community" says Ashley Montroy, Marketing Director of FrontRunner Professional. "I have personally been asked by a number of funeral directors if we are doing the cruise this year, so I suspect we will have a very large group of attendees, which is great for both networking and learning!" continues Montroy.

    Registration opens April 1, 2015 with cabins starting at just $870.00 USD per person. A number of cabins are on hold and will be given on a first come, first serve basis. For more information on this year's workshop cruise and conference rates, visit www.FrontRunner360.com/cruise or contact Ashley Montroy from FrontRunner Professional at 1-866-748-3625 ext. 504 or amontroy@frontrunner360.com. To book your spot on the 2016 Technology & Marketing workshop cruise, contact dedicated travel agent Cathy Spanton at 1-866-843-2480 ext. 105 or cspanton@sg-travel.com .

    FrontRunner is a leading technology provider to funeral professionals in the USA, Canada, UK, and Australia. FrontRunner continues to lead with innovative solutions to help funeral professionals more effectively manage, market, and grow their businesses and is currently celebrating its 20th year of developing innovative funeral technology solutions.

    FrontRunner Launches Radical Support

    FrontRunner has launched an unprecedented model of support and success for its valued clients. Radical Support is yet another feature of the new Pulse Business Division.

    "The former level of support simply does not keep up with the special needs of our clients," says Kevin Montroy, Founder and CEO of FrontRunner Professional. "Their needs are changing and we will change to meet their challenges. To truly help them, we needed to move far past a single person helping clients with questions."

    Radical Support includes more integrated layers of Technical Support, Success Coaches, Project Managers and Marketing Advisors. It continues into the new Technology Center that features advanced training, webinars, workshops, seminars focused on strategic marketing programs, and one-on-one consulting. Best of all, there is no such thing as a support contract and under the new Pulse Business Division.

    "FrontRunner is proud to attract some of the profession's most progressive firms who understand that free websites and old management software platforms simply will not help them compete in today's changing markets," explains Montroy. "The new Pulse Business Division and Radical Support Program allow us to focus on one single goal - to work closely with our clients to dramatically increase client's market share."

    FrontRunner's new aggressive marketing programs, and national and regional business systems can provide clients with guaranteed business growth in any markets where they are launched. FrontRunner is the leader in marketing and technology programs for funeral professionals.

    To learn more about FrontRunner and how we can help you raise the standards in your community and grow your market share, contact us at 1-866-748-3625.


    See More...

    Introducing the Pulse Business Division - The most comprehensive strategic initiatives ever designed for funeral professionals

    The Pulse Business Division represents the crowning achievement of Frontrunner's evolution and showcases everything FrontRunner can do to provide guaranteed market share growth in any community it is launched. With the infusion of marketing and technology, the new Pulse Business Division provides exclusive territory protection and encompasses everything to help clients excel in the face of theses changing times.

    "Underpinning the new Pulse Business Division is the new 6500 sq. ft Technology Center, which truly amplifies our commitment to our valued clients," says Kevin Montroy, Founder and CEO. "It provides a new stage for workshops, seminars, marketing strategy programs, and training for our clients. No other technology company is investing more to ensure their clients' success. "

    "While others continue to focus on peddling websites and management software that do nothing to help their clients grow their business, the new Pulse Business Division has one singular focus —dramatically increase clients' market shares," adds Ashley Montroy, FrontRunner Marketing and Social Media Director. "And, we're just getting started!"

    FrontRunner's new aggressive marketing programs, and national and regional business systems can provide clients with guaranteed business growth in any market where they are launched.

    "We have witnessed firms running to the free website models in hope of saving a few bucks a month," adds Kevin. "It is disheartening to see such a downward spiral as many of these firms soon find themselves at such a competitive disadvantage. The few bucks they saved end up creating significant business losses because they simply do not have access to the real solutions they need."

    "None of us use eight different financial advisors to look out for our financial future yet so many funeral homes continue to use eight different marketing and technology companies believing that they have a focused plan in place," cites Ashley. "At FrontRunner, we carefully monitor all your technology needs and make adjustments to ensure you have a solid technology and online plan in place."

    FrontRunner is the leader in marketing and technology for funeral professionals. To learn more about FrontRunner and how we can help you raise the standards in your community and grow your market share, contact us at 1-866-748-3625.

    FrontRunner Professional Announces and Welcomes Three New Members to the Customer Success Team

    FrontRunner Professional is proud to announce and welcome three new members to the customer success team, each bringing a skill set and role to the team to make the customer experience the best it can possibly be.

    Mr. Relyea-Voss will be responsible for coordinating client projects and ensuring client success, growth and system implementation. He brings with him years of project management, as well as sales and marketing experience. Mr. Relyea-Voss holds a Business Administration with concentration in Marketing Diploma from St. Lawrence College, and a Bachelor of Business Administration from Laurentian University. He also completed two very impressive internships; one at the Disney Institute and the other at Florida State University.

    Ms. Morgan will be responsible for assisting clients with system related questions and educating them on their software, technology trends and marketing strategies, as well as enhancing the client support tools. She brings with her 4 years of customer service and management experience and has successfully opened and operated a small business.

    Mr. Jeffrey will be responsible for assisting clients with system related questions and educating them on their software. He will also be responsible for working directly with the development and design team to complete client requests and system enhancements. He brings with him 7 years of administrative and technical support experience. He also holds a Bachelor of Science degree from McGill University and has also completed many Information Technology and French as a Second Language courses.

    "We had many applications come in for these three positions, and we could not be happier with the team members selected" says Kevin Montroy, CEO/Founder of FrontRunner. "This is the first time in the history of our company where the team helping our clients have not only the technical skills needed but also experience in training, management, and marketing. It will be our clients who truly reap the rewards of our newest team members" adds Montroy.

    FrontRunner is a leading technology provider to funeral professionals in the USA, Canada, UK, and Australia. FrontRunner continues to lead with innovative solutions to help funeral professionals more effectively manage, market, and grow their businesses and is currently celebrating its 20th year of developing innovative funeral technology solutions.

    FrontRunner Professional Announces and Welcomes New Customer Support & Strategies Team Member, Jeffrey Patton

    FrontRunner Professional is proud to announce and welcome Jeffrey Patton as one of its newest members to the customer support and strategies team. Mr. Jeffrey will be responsible for assisting clients with system related questions and educating them on their software. He will also be responsible for working directly with the development and design team to complete client requests and system enhancements.

    Mr. Patton brings with him 7 years of administrative and technical support experience. He comes to us from The Hospital for Sick Children in Toronto, Ontario where he worked with scientists, physicians and investigators to assist in research and development, IT support, HR and financial management and general support.

    Mr. Patton holds a Bachelor of Science degree from McGill University. He has also completed many Information Technology and French as a Second Language courses.

    "We have been looking for the perfect person to not only be able to support our clients and make their suggestions and enhancements happen, but someone who could communicate that and oversee the projects with the development and design team." says Kevin Montroy, CEO/Founder of FrontRunner Professional.

    FrontRunner is a leading technology provider to funeral professionals in the USA, Canada, UK, and Australia. FrontRunner continues to lead with innovative solutions to help funeral professionals more effectively manage, market, and grow their businesses and is currently celebrating its 20th year of developing innovative funeral technology solutions.

    FrontRunner Professional Announces and Welcomes New Project Management Team Member, John Relyea-Voss

    FrontRunner Professional is proud to announce and welcome John Relyea-Voss as its newest member to the project management team. Mr. Relyea-Voss will be responsible for coordinating client projects and ensuring client success, growth and system implementation.

    Mr. Relyea-Voss brings with him 3 years of project management experience. He comes to us from Intercall Corporation, where he managed client projects, events and coordinated staff placements and duties, while producing necessary reports for team members. He also has years of sales and marketing experience as an Analyst with Docupet where he developed and implemented the companies social media and marketing plan; and with Canadian Kiosk Network where he managed the integration of multiple CRM systems, email marketing systems and sales processes.

    Mr. Relyea-Voss holds a Business Administration with concentration in Marketing Diploma from St. Lawrence College, and a Bachelor of Business Administration from Laurentian University. He also completed two very impressive internships; one at the Disney Institute and the other at Florida State University.

    "We are absolutely thrilled to welcome John to the FrontRunner team. His ability to manage multiple projects and the success he has displayed with previous employers is something we were excited about from the beginning" says Ashley Montroy, Marketing Director of FrontRunner Professional. "His marketing experience with the Disney Institute and his extensive education is merely a bonus. We cannot wait to see what his future with FrontRunner brings to not only himself but also our clients and corporate advancements" adds Montroy.

    FrontRunner is a leading technology provider to funeral professionals in the USA, Canada, UK, and Australia. FrontRunner continues to lead with innovative solutions to help funeral professionals more effectively manage, market, and grow their businesses and is currently celebrating its 20th year of developing innovative funeral technology solutions.

    FrontRunner Professional Announces and Welcomes New Customer Support & Strategies Team Member, Amber Morgan

    FrontRunner Professional is proud to announce and welcome Amber Morgan as one of its newest members to the customer support and strategies team. Ms. Morgan will be responsible for assisting clients with system related questions and educating them on their software, technology trends and marketing strategies, as well as enhancing the client support tools.

    Ms. Morgan brings with her 4 years of management experience. She comes to us from Limestone Laser Clinic and Herbal Magic where she created and managed client accounts, assisted staff in client care, enhanced communication procedures to better the client experience, and managed staff teams. Ms. Morgan has also successfully opened and operated a small business.

    "We are ecstatic to welcome Amber to the FrontRunner team. When I first met Amber, I knew she would be the perfect fit for our work environment" says Jules Green, Product Specialist of FrontRunner Professional. "She is very organized, outgoing and can make people laugh. I knew she was the perfect person for the client support and strategy team" adds Green.

    FrontRunner is a leading technology provider to funeral professionals in the USA, Canada, UK, and Australia. FrontRunner continues to lead with innovative solutions to help funeral professionals more effectively manage, market, and grow their businesses and is currently celebrating its 20th year of developing innovative funeral technology solutions.

    FrontRunner releases new Financing and Market Relief Programs

    FrontRunner Professional announced today the release of two new programs designed to help funeral professionals get, and keep, the advanced technology solutions they need to truly excel in the face of our rapidly changing markets.

    As the recipient of the 2014 NFDA Innovation of the Year award, we are using this opportunity to not only offer tremendous savings to funeral homes, but also to introduce our in-house FrontRunner financing options that allow firms to spread payments over up to 36 months without credit checks or applications on any solution that FrontRunner offers. Also, for our valued existing clients that may be struggling in today's market and need a bit of relief from hosting fees, we are introducing our new "Market Relief" program, that provides the ability to remove hosting fees while we work to help them regain market share.

    These two new programs could not come at a better time.

    FrontRunner's new Pulse Business System is an advanced web-based business software that provides funeral professionals with an all-encompassing, integrated, single-data entry system that includes a website, Memorial DVD Generator, Print-on-Demand Stationery solution, forms and contract generation, HR performance, and full management and accounting capabilities. This complete software solution is unlike anything on the market and provides outstanding efficiency and control to any sized business.

    In addition, the newest releases of FrontRunner's National and Regional branded business solutions are reinforcing all of the advantages of being a FrontRunner client. These turnkey solutions run in tandem with the funeral home's overall marketing strategy and allow firms to generate significant market share increases in the communities they are launched.

    FrontRunner is a leading technology provider to funeral professionals in the US, Canada, UK, and Australia. FrontRunner continues to lead with innovative solutions to help funeral professionals more effectively manage, market, and grow their businesses.

    To learn more about these two new programs, speak to a FrontRunner Success Coach today at 1-866-748-3625 or contact us at info@FrontRunner360.com

    FrontRunner surpasses its 1.5 millionth Book of Memories™ Tribute Website.

    From the beginning FrontRunner set out to create a higher standard for its clients. The Book of Memories™ Memorial Website Program far exceeds that of a simple online guestbook, which typically lasts 2-3 days over the course of the funeral.

    "Today we have over 2.5 million page views per month and over 400,000 families that are actively engaged with their loved ones Book of Memories™ Tribute site through the use of their user login access. Many of these families continue to interact for weeks, months and years, reinforcing the program's strategy to drive higher family loyalty for our clients," says Kevin Montroy, FrontRunner Founder and CEO.

    This success is largely due in part to the aggressive promotion of the program direct to the public through BookofMemories.com and ObitsForLife.com. "We invest heavily in this direct to consumer approach, directing them to the firm in their area that offers the most professional personalization available. With the Book of Memories™ Memorial Websites having matching Print on Demand Stationery, Memorial DVD tributes and a webcasting program, it truly does set a higher standard of professionalism for firms who want to offer their families the very best," he adds. Best of all, the Book of Memories™ are included at no charge as part of FrontRunner's low monthly hosting fee. Those who include the Book of Memories™ to every family they serve are yielding the rewards from the attraction of new client families who increasingly are choosing one firm over another because of their awareness of the program and their desire to have it.

    "While other firms are focused on selling trinkets and fluff through online Sympathy Stores, FrontRunner clients are astute enough to still understand where real profits come from", says Jason Truesdell, FrontRunner President. "The reality of today is that, more often than not, family and friends are displaced and scattered across the country meaning the funeral service decision makers no longer just reside in the communities the firm serves and as such the funeral home can no longer count on local brand to set them apart. The Book of Memories™ program allows them to be part of something bigger with far reaching awareness and connectivity to their firm."

    For those still looking for reinforced local branding, FrontRunner offers a completely customized and rebranded Book of Memories™ program that can build on the uniqueness of your firm and the uniqueness of the families and communities you serve, while still promoting your firm's offering under the Book of Memories™ directory.

    The Book of Memories™ program is just one of a multitude of initiatives FrontRunner uses to help firms reach further, drive more families to their firm and grow more market share. To learn more about what the Book of Memories™ can do for your firm, contact us today at 1.866.748.3625 or online at www.FrontRunner360.com.


    FrontRunner Professional — Your single source Technology Partner. Visit us online at www.FrontRunner360.com or give us a call at 1-866-748-3625.


    FrontRunner adds new HR and Employee Performance Management feature to Pulse Business System

    FrontRunner announced today it is releasing its new Human Resources and Employee Performance Management feature with its Pulse Business System at NFDA. The new feature is included with every Pulse Business System and allows funeral homes to effectively manage staffing requirements including employee scheduling, confidential annual reviews, performance management, employee recognition and extensive employee hours tracking and detailed reporting for vacations, sick/personal time, overtime, and lieu time. This new system can be employee or administratively managed, reducing administration time and costs while improving employee and management efficiency. Ultimately, better HR management can help to increase profitability and foster a more positive work environment. From the smallest to the largest funeral home firms, this system will help improve your HR management.

    The new HR module takes management software for funeral homes to a much higher level and is reflective of just one more reason why FrontRunner's new management component of the Pulse Business System is being hailed as "the best new management software on the market", and with the new architecture of the Pulse Business System, we're just getting started" says FrontRunner CEO / Founder Kevin Montroy.

    As part of the addition of the new HR component, Frontrunner has retained Curt Fitzsimmons, a leading funeral service consultant who specializes in Employee Performance Management and coaching. Curt will be a member of our Success Coach team to assist clients with getting their HR system set up and to implement the system with their team for maximum effectiveness. Given Curt's extensive industry background, he will also be a regular presenter at FrontRunner workshops at the new Technology Center.

    For more information on this exciting new feature please feel free to contact us at 1-866-748-3625 or visit us on-line at FrontRunner360.com. Those attending this year's NFDA Convention in Nashville can stop by FrontRunner booth #2403 to get a full demonstration of this exciting new system and be there as NFDA announces this year's innovation award of which FrontRunner is one of the five finalists.

    FrontRunner Professional awarded prestigious Innovation Award at 2014 National Funeral Director's Association Convention

    October 20, 2014 - For immediate release:
    FrontRunner Professional is the proud recipient of the 2014 National Funeral Director's Association (NFDA) Convention Innovation Award. The company was recognized at the National Funeral Directors Association Conference in Nashville, Tennessee. The NFDA is the world's largest professional funeral directors organization that focuses on maintaining the high standards and betterment within funeral service through education, collaboration, and consumer advocacy.



    NFDA President, Robert Bates and FrontRunner CEO/Founder, Kevin Montroy NFDA President, Robert Bates and FrontRunner CEO/Founder, Kevin Montroy

    Honored for its 'Total Business Solution', FrontRunner's new Pulse Business System is an advanced web-based business software that provides funeral professionals with an all- encompassing, integrated, single-data entry system that includes a website, Memorial DVD Generator, Print-on-Demand Stationery solution, forms and contract generation, HR performance, and full management and accounting capabilities. This complete software solution is unlike anything on the market and provides outstanding efficiency and control to any sized business.


    "This is a tremendous honor to be selected by NFDA and the funeral profession at large for this award," says Kevin Montroy, FrontRunner CEO and Founder. "It makes me extremely proud to see all of the hard work and efforts of everyone on our team be acknowledged. I accepted this award on behalf of my family, our amazing staff, their supportive spouses and family, NFDA for its vision and commitment to helping to constantly improve on funeral service, and last but not least, our valued clients, who without their ongoing loyalty and support, this award would not have been possible. The recognition by NFDA through this award aligns with our own vision of creating a higher standard with technology products and solutions that help raise the bar for funeral professionals in the eyes of the families and communities they serve."


    FrontRunner is a leading technology provider to funeral professionals in the USA, Canada, UK, and Australia. FrontRunner continues to lead with innovative solutions to help funeral professionals more effectively manage, market, and grow their businesses.


    FrontRunner announced today the launch of its new company website at www.FrontRunner360.com

    The new website was designed and built in-house by our team and is a testament to the talent, expertise and leading edge technology FrontRunner provides for their valued clients. "It is reflective of FrontRunner's higher standards and commitment to providing rich information to help funeral professionals make an informed decision without unwanted sales pressure", says FrontRunner VP of Marketing Ashley Montroy.

    The release of FrontRunner's new Pulse Business System made it more important than ever to properly give this exciting new development the stage it deserves. The site will continue to evolve and be updated as FrontRunner continues its aggressive roll out of new features and systems designed to help funeral homes truly excel in these changing markets. It allows funeral homes to break free of the relentless phone sales tactics they receive on a daily basis by dozens of technology companies and give them the tools they need to determine which company is best to help guide them with their future technology needs.

    "Recapturing market share is more critical than ever if firms are going to succeed over the next few years" says CEO/Founder Kevin Montroy. "Today, more and more funeral homes are being offered free websites or Sympathy Stores selling trinkets, and fluff like curried-chicken dinners, which is doing more damage to their firm's reputation than good. As a funeral director of over 30 years, I know these funeral homes need help in this changing market. Our new website is just one tool for them to educate themselves on what technology can truly do for their business."

    We invite you to visit the new website at www.FrontRunner360.com and take some time to learn all about what FrontRunner is doing to help the funeral profession and to help our clients we have the privilege of serving.

    FrontRunner to Release the new "Pulse Business System" at the 2014 NFDA Convention.

    FrontRunner announced today that it will be unveiling the new "Pulse Business System" at the National Funeral Directors Association (NFDA) Convention & Expo next month in Nashville. For many, it couldn't have come at a better time, as funeral homes throughout North America find themselves being forced by a number of technology companies to either switch to their website in order to be able to continue to use their existing print-on-demand or switch their management software that they have been using for years. These tactics are being called both unprofessional and unscrupulous and are seen by many as a blatant scam to get at funeral home's valuable data, visitor traffic and online profits.

    "The new Pulse Business System will help change all of that. It will give funeral professionals all of the advanced technology they need without encumbrances or bullying tactics, and without giving up their valuable data and online profits", says FrontRunner Founder and CEO, Kevin Montroy. The Pulse Business System represents a revolutionary single system that can change the way funeral homes manage and monitor all aspects of their business and access the technology they need to truly grow their markets.

    With Pulse, you simply enable the technology components that best suit your needs today, then add additional technology components as your needs grow. No dictation. No bullying. With its single data entry logic, Pulse captures all of your data in one central and affordable system then distributes it instantly to all other integrated components in your system. This saves you time and money while significantly reducing errors. Pulse then works in tandem with that data as it interacts with staff, families, and your expanded markets to provide you with the business decision tools to dramatically increase market share, giving you an instant pulse on the market and all aspects of your business.

    Along with the Pulse Business System, FrontRunner is offering a new level of services, such as the new Managed Print Services, where our team of award winning artists can assemble your print-on-demand stationery, as well as our Managed Record Entry Program, where our team of success coaches can add all new service records to your website for you, allowing you to spend more time serving families. This all adds up to extraordinary service at an extraordinary value. A sneak peak of the Pulse Business System can be found at www.PulseBusinessSystem.com. Stop by booth #2403 at the NFDA Convention & Expo in Nashville and see what this exciting new technology system can do for your firm, and just how fast it can stop the bullying tactics, allowing you to find the technology that best suits your needs, on your terms.


    FrontRunner Professional — Your single source Technology Partner. Visit us online at www.FrontRunner360.com or give us a call at 1-866-748-3625.


    FrontRunner Professional and Northern Caskets Develop a Special Edition Software Solution

    FrontRunner Professional and Northern Caskets have formed a strategic alliance to develop a special edition of the FrontRunner software. The new system called TechnologySuite is an all web-based, robust, and most importantly, a scalable solution to meet any sized firm's needs. It includes a free website with no-charge hosting, Northern Virtual Showroom / Reordering System, WL Smith & Associates PrintSuite, and a host of other advanced features. Northern will be making TechnologySuite available at no cost to its valued clients. In addition, the Northern Casket Virtual Showroom / Reordering System and WL Smith & Associates features will be available as no-charge add-ons for all existing FrontRunner clients.

    "We realize that technology is the future and the use of advanced technology and marketing is critical to our customers' success," explains Caley Ferguson, Northern Caskets Vice President. "More and more progressive firms understand that in order to truly succeed in today's market, funeral homes must think beyond having just a good piece of management software or website. They need much. FrontRunner has carefully and strategically put all the building blocks together to help customers truly excel."

    "Northern Caskets continues to be one of the most respected and trusted casket brands in Canada, yet their innovative approach and comprehensive line of product offerings put them on a world-class level," says Kevin Montroy, FrontRunner Founder and CEO. "As a family- focused company, this alliance is a natural fit for us."

    Geoffrey Quinton, President and CEO of WL Smith & Associates and AfterLoss, echoes Kevin's comments. "As print-on-demand becomes more popular, we have worked closely with FrontRunner to exceed that of anything on the market to handle both traditional stationary and those firms wishing to do custom stationery printing in-house. FrontRunner's award-winning creative talent turns out spectacular results that help make funeral homes stand out in their community and their custom program is second to none."

    "We have long respected FrontRunner for their strategic and visionary approach to helping funeral service," add Gord Ferguson, President of Northern Caskets. "This is a home-grown, Canadian-based company that has been helping funeral professionals for over 15 years. We are proud to be aligned with them."

    To learn more about the powerful new TechnologySuite offering, please contact Caley Ferguson at 1- 800-461-1428 or Jules Green at 1-866-748-3625 Ext. 507

    FrontRunner today announced that it is continuing their abundance of new releases at this year's NFDA Show with the release of its new Celebration of Life — Arrangement Aide™ Module.

    The new module is web-based, mobile optimized and completely integrates within the new Pulse Business System™. The tasteful, family-friendly interface allows the funeral director or the family to choose a step-by-step question based method or move to the mobile-optimized quick data entry screen which instantly writes to your Pulse Business System platform. It enables funeral homes to provide a consistent arrangement flow with every funeral director and the system automatically morphs to a personalized presentation as information is provided by the family. The system can pull in merchandise options to create a full arrangement with completed contract.

    A private password can be provided to the family in an at-need or pre-need situation to use to fill out vital information in the Arrangement Aide™ remotely. Families can receive helpful guidance, information, and scheduling reminders of what is happening in real-time over the course of the funeral, including notification of condolences and tributes, actionable to-do lists and prompts to select stationery pieces, quantities and place their order before the first visitation.

    "We were very careful to choose the right architecture for this important and helpful solution. Web based was critical to its success to allow real time data flow. The "buzz" by some software companies is to create app's that need to be downloaded from the Apple Store or Android Play Store. Those who visit these app stores looking at these apps quickly see the mere 2-3 downloads of these apps, reinforcing they do more for marketing hype than any real value to the funeral home or the families they serve", says Jason Truesdell, President of FrontRunner Professional.

    We invite you to first look at any app that is on the market, and then have a look at FrontRunner's solutions. We believe you, like thousands of other funeral professionals will agree, that there is nothing else like FrontRunner's calibre of technology and visionary approach.

    "At FrontRunner we remain committed to watching out for the funeral profession when it comes to technology and maintaining leadership in developing real-life technology solutions that truly help funeral homes and are embraced by the families and communities they serve" adds Truesdell. For more information on the new Celebration of Life Arrangement Aide™ Module, speak to one of our sales or success coaches at 1-866-748-3625.


    FrontRunner Releases New Mobile Manager Version 3.0

    July 17, 2014 - For immediate release:
    FrontRunner announced today the release of the latest version of its Mobile Management system. The new release improves clients' access to their systems from any handheld mobile phone or tablet.


    Whether controlled on a smaller cell phone screen or a larger screen such as an iPad or tablet, the Mobile Manager uses responsive technology that auto-adjusts its sizing to be highly functional on any sized device.


    FrontRunner continues to receive rave reviews about the Mobile Manager 1.0 and 2.0 releases. This latest version of the Mobile Case Management System takes the advanced solutions to a whole new level. Some of the features in the new Mobile Manager 3.0 include the ability to add new deceased records, edit existing records, create and modify obituaries, view today's service schedule, access a rolodex of business contacts, submit support requests, access past death records through an easy-to-use search function, view system announcements, and much more. Best of all, the new Mobile Manager 3.0 will be included with every Total Business Solution package, empowering funeral professionals with the most advanced and robust solution on the market.


    "Mobile Manager 3.0 sets the stage for the upcoming release of our new 'Pulse Business System'," explains Jason Truesdell, FrontRunner President. "This new system will forever change the way funeral professionals look at management software solutions. A game-changing, single data entry system, that empowers clients with managing and monitoring all of their arrangements, website management, cremation business systems, social media, marketing, and real time analytics. All of this will be accessed from the Mobile Manager 3.0 platform."


    FrontRunner understands the changing business dynamics of today's funeral directors. It is more important than ever to maintain an instant connectivity with your business, even when you're not in the office. More importantly, the new Mobile Manager 3.0 will allow clients to take a much needed break while providing the peace of mind that their ability to monitor their day-to-day business is right at their fingertips.


    "We encourage funeral professionals to look at all of the solutions on the market and then take a look at Frontrunner," cites Kevin Montroy, FrontRunner Founder and CEO. "We think you, like thousands of other professionals, will agree that there is nothing else like FrontRunner solutions. And, with FrontRunner's new flexible financing options, there has never been a better time to get the solution your firm needs."

    FrontRunner announces new $1.6 million dollar Technology & Training Center

    July 11, 2014 - For immediate release:
    FrontRunner announced that it has acquired a new 6,500 square foot, $1.6-million dollar facility that will house the new Technology and Training Center. The center represents Frontrunner's ongoing commitment to set a higher standard, and provides all the tools and resources to help clients truly excel in today's market.


    The new state-of-the-art facility will feature a robust schedule of weekly training sessions, advanced strategic marketing presentations, mastering Photoshop workshops, and other key topics designed to help clients grow their businesses. Each new solution sold will now include a full-day of training at the center at no cost, significantly increasing the value of the software. Existing clients can also attend for refresher trainings and to learn how to maximize all the features their systems include. "With all of our new solutions and business systems that are guaranteed to increase market share, the timing of the new Technology and Training Center is more critical to our clients' success than ever," says Ashley Montroy, FrontRunner Marketing Director. "FrontRunner has always had all the solutions and services to truly be the only technology partner firms will ever need. The addition of the new Technology and Training Center now sets the bar even higher."


    The facility will showcase all FrontRunner products and feature the new Wyland Tribute Art Gallery that will be open to visitors from around the world. The center is nestled in Kingston, Ontario, Canada's historic waterfront community making visits as memorable as they are educational. The adjoining Delta Hotel will act as FrontRunner's corporate accommodations partner, making everything conveniently located. And, with Kingston's downtown bustling with great theater, events, restaurants, bars, and nightspots, visitors will want to extend their stays.


    "FrontRunner will celebrate its 20th anniversary this year and the new facility marks a crowning achievement in our evolutionary path. We have been providing innovative solutions, underpinned by integrity and professionalism since 1994," explains Kevin Montroy, FrontRunner CEO and Founder. "While other technology firms allow themselves to be bought and sold, FrontRunner continues to be a family owned company remaining true to our clients and our profession since 1994." "The future will continue to bring new challenges to funeral professionals. With those challenges will come great opportunity for those who align themselves with a strategically focused technology partner that does more than just peddle websites or management software," adds Montroy.

    Exclusive Line of TributeArt by Wyland Available to Families through Select FrontRunner Clients

    April 3, 2014 - For immediate release:
    TributeArt is pleased to introduce the exclusive line of bronze tribute art sculptures by Wyland. These exceptional pieces will be marketed exclusively across North America through select FrontRunner clients.


    Not only are these sculptures treasured collectibles by world renowned Artist of the Seas, Wyland, they have been handcrafted to allow for suitable housing of cremated remains, flower petals or other mementos. There are four (4) different sculptures available in full and miniature versions.


    Through a unique sales initiative, select FrontRunner clients will receive credit for every sculpture sold within their area, whether through their website or from consumers purchasing through the main TributeArt.com site.


    TributeArt represents a higher standard for funeral firms and their families while adding a new level of profitability. This new program will be a game changer for select FrontRunner client firms who will be aligned with more than 500,000 collectors of Wyland fine art. TributeArt creates the ability to fulfill orders, even on pre-arrangement contracts, given the quality and beauty of bronze collectible sculptures that any family would be proud to display.


    "I have been working with Wyland and his team for over a year now to bring together this highly anticipated and exciting offering," says Kevin Montroy, TributeArt founder and FrontRunner CEO. "In my opinion, consumers are not telling funeral service they don't have money. For many, they simply no longer see the value in spending a large amount of money on a casket that will be either cremated or buried in the ground, never to be seen again." TributeArt is just one more example of how FrontRunner is doing more to help clients grow their businesses.


    "In all of my experience in funeral service, I have never seen this level of quality and focus on a product that will impact so many funeral professionals," explains Chris Farmer, TributeArt Partner. "TributeArt truly sets a new standard of quality and will change consumers' perception of what urns should look like by instilling the concept of Art of Remembrance."


    The first of the bronze TributeArt sculptures will be unveiled at the ICCFA Convention next week in Las Vegas.


    FrontRunner Professional: providing innovative solutions, underpinned by integrity and professionalism, since 1994.

    FrontRunner's New Technology to Ensure Funeral Professionals' Right to Choose

    April 1, 2014 - For immediate release:
    FrontRunner will begin development of a new feature in its management system designed to stop funeral homes from being held hostage by funeral home management software vendors. Morph will allow a user to switch the FrontRunner management interface to mimic the look and feel of their existing management software. Gone will be the nonsense tactics, leaving funeral professionals with the freedom to work in a new technology system that incorporates their management data and eliminates the need for staff to learn a new management program.


    FrontRunner prides itself on always looking out for funeral professionals and creating a higher standard for all. It pioneered the concept of management and website integration to create higher efficiencies. FrontRunner then developed a connector kit to seamlessly hook up to any management system on the market so clients would never feel forced to use its management software.


    "Clients have a right to choose the best system to meet their needs, which is why I am appalled at the stories we hear from our clients whose existing management vendors refuse to hook up FrontRunner websites with their software," explains Kevin Montroy, FrontRunner CEO and Founder. "Some of our new clients are also put through pure hell when they try to retrieve their data from these companies. This is a travesty for funeral professionals and we will be working with the legal community to rid funeral service of these unsavory practices."


    Montroy adds that there are a few, blatantly unprofessional companies out there causing problems for funeral professionals. Their management software will be the focus of the first interface developments. FrontRunner will continue to add new interfaces in Morph for any management software vendor that denies its clients their right to choose the website of their choice.


    Since the acquisition of Halcyon Software, FrontRunner's management system is being hailed as the best new management software on the market. It is the only true, completely integrated solution in existence. Best of all, it is very affordable and free of support fees.

    FrontRunner Professional's New SEO Team Helps Clients Achieve Online Success

    February 25, 2014 - For immediate release:
    As part of FrontRunner's efforts to provide clients with everything they require from a Technology Partner, an in-house, certified Search Engine Optimization (SEO) team is now in place to offer an extensive range of services. The specialists will focus on boosting website traffic and increasing the online visibility of our clients' websites.


    "The development of our SEO team is in response to the frustration expressed by our clients who have spent significant sums of money with other SEO companies that have not been able to produce significant results," explains Ashley Montroy, FrontRunner Customer Relations & Marketing Director. "As our clients' website provider, we know the system like the back of our hands. We also understand the funeral industry since death care professionals are our only clients."


    This new and affordable program develops coherent optimization strategies that involve a careful blend of technical expertise and content production. Clients can choose from one of our monthly SEO Maintenance Packages to generate maximum benefits. Our SEO team, made up of strategists, programmers and content writers will drive client websites toward the top of the search engines.


    "Our certified SEO specialists understand what online visitors are searching for and the words they enter in the top search engines to find the information they need," explains Ashley. "Each strategy we develop for every client will focus on that knowledge as well as community-specific details to ensure online visitors searching for information are easily linked to our clients' websites on the major search engines."


    FrontRunner Professional is the leading technology provider for funeral professionals offering fully integrated solutions including the most advanced websites, DVD solutions, memorial tribute sites, marketing, webcasting, management solutions, and so much more. The new SEO team is just another way FrontRunner is working to raise the bar of online business systems and processes for their clients.

  • Be Smart about Social Media

    POSTED BY FRONTRUNNER PROFESSIONAL ON MARCH 19, 2014

    The Pew Research Center's Internet and American Life Project, which has been studying online adults' social networking site use since 2005, found that last year, 73 percent of adults that are online are using social networking sites. Like it or not, your customers — and your employees — are using social media, probably on a daily basis. It's crucial, then, that you consider implementing a social media policy for your funeral home.

    At first, banning social media use at work might seem like the easiest solution, but Kelly Baltzell, CEO of Beyond Indigo Funerals, which builds websites and offers marketing solutions, thinks this creates an "us-versus-them" scenario, rather than encouraging employees to use their common sense. "Everyone wants to be trusted," she said. "Use that angle rather than being authoritative. Ditch the fear, and embrace new ideas." Besides, she added, "People are not going to stop using it. They're just going to go to the bathroom and text. If you try to squash it, they're going to use it anyway."

    Managers might be afraid that if employees are given the green light to use social media at work, they will just sit on Facebook or play games all day, but Baltzell pointed out that's now how people use social media. "Lots of businesses get authoritative because they don't know about social media," she explained. "I would encourage managers to educate themselves about the power of social media."

    Prohibiting employees from using social media during work hours may actually be a disservice to your customers. "Most consumers and customers have become accustomed to receiving customer service real-time on Twitter, Facebook and such. The consumers at large are not only comfortable with this kind of interaction with a company, they also expect it," said Mayra Ruiz-McPherson, founder of Ruiz-McPherson Communications, a marketing and public relations firm. "If you shut that off completely, it's almost like you're blocking the natural opportunities that may present organically to connect with families, loved ones, vendors, etc., who, with or without you, are already out there."

    Using social media at work — as long as it's done properly — has its advantages. "Fresh, relevant and timely information on social media can make a social strategy work very well, and allow staff to contribute to social sites during work hours opens a lot of really great doors," said Ashley Montroy, marketing and social media manager for FrontRunner Professional.

    Since a blanket ban on social media use is probably not in the best interest of your funeral home, employees or customers, it's important to establish a concrete social media policy for employees, and to avoid falling into the trap of thinking that your funeral home does not need one.

    "It is so important for funeral homes to develop a social media policy, because with the Internet, it is not just about what a funeral home's social media accounts are talking about," Montroy said. "Anyone, anywhere can talk about the business they work for. A social media policy empowers employees while keeping them accountable. A policy also helps a business stay on track with its targeted business goals and puts a plan in place when something does happen online."

    Ruiz-McPherson has some recommendations when it comes to establishing a social media policy. "This is not a policy about how often you need to clean out the fridge. This policy requires that legal counsel review it," she said. "Once you have defined internally what works for you, for the company brand, it absolutely needs to be reviewed by legal counsel."

    Baltzell agrees that consulting with a lawyer is crucial. Beyond Indigo Funerals has a social media policy funeral homes can purchase and use either in full or as a template, and a lawyer specializing in employment law has reviewed it. "I would always highly recommend that a funeral home consult with an employee lawyer," Baltzell said, even if managers were to use an already-established policy, such as Beyond Indigo's, as a template. "If the policy is not written correctly, and it isn't done right, if there's a huge employee transgression, the funeral home may not have any legal basis to terminate the employee," she said. "Then if they do fire the employee, the employee can sue. It's an important thing to have, but it should be done correctly."

    Although a solid social media policy needs to be legally binding, it shouldn't have to read like a law book, according to Ryan Thogmartin, founder and CEO of DISRUPT Media, a social media agency. "A social media policy should be easy to understand," he said. "It needs to be designed to address what you want employees to do on social media. It needs to empower, not restrict."

    An ideal social media policy should outline what an employer expects from his or her employees online. "At the end of the day, you cannot control what your staff does online per-se, but you can outline the rules for being employed by the funeral home in terms of online interaction," Montroy said. The policy should encourage funeral home staff to participate while including information about using common sense, and when and how they can use social media from the funeral home, she added.

    The policy should also cover how the funeral home should be portrayed online. "There should be a very clear definition of how you discuss or engage your brand on the Internet, and that should go across all platforms," Baltzell said. Hot-button topics such as religion or politics should not be discussed.

    When it comes to personal social media use, Thogmartin suggests creating a separate document he calls "Rules of the Road," because the word "policy" sounds too restrictive and an employer can't legally limit a person's right to free speech. "A 'Rules of the Road' document is more along the lines of common sense guidelines," he explained. For example, suggest that if the employee wouldn't do something at work, then he or she should probably not do it online.

    Baltzell suggests explaining to employees how negative criticism or complaining about a job on the Internet can have an impact not just on the funeral home but on the surrounding community. "A funeral home is part of the fabric of a community, so discuss how that affects the funeral home as part of the community. It's best to explain why versus saying, 'Just don't do it.' Talk about how this sort of thing can ripple across the community, especially in smaller towns," she said. "What employers don't want to do is get an employee who had a bad day at work go on their own Facebook page and gripe about work, because that hurts their brand. There's a place to vent. We understand everyone has a bad day at work, but let's discuss where to have those conversations and how to express that."

    Social media policies should also address how to handle negative commentary coming from consumers. "It should cover protocol and procedures, how to respond to those negative reviews, because those are the first that aggravate or really concern business owners," Ruiz-McPherson said. "Once you get past that particular scenario, there's also compliments, customer service inquiries that have to be governed and managed, as well as how your funeral home is engaging with these families and vendors, and how that data is being consumed or collected by staff and how you're following through." In other words, policies should cover, start to finish, any engagement that may occur on branded social media channels, and how one should proceed in any scenario.

    While having a social media policy in writing is important, Ruiz-McPherson believes managers need to do more. "How many times have employees come and gone with an organization and not cracked open an employee handbook?" she asked. "Your policy is there, but you can't assume the employees are reading it." She suggests holding quarterly or semiannual training. This is also helpful, as social media is always evolving. "It's essential to keep up with the trends and factors that impact change." It also presents the opportunity for organizations to refine and adjust social media policies accordingly. "Employees will have feedback and questions. This will be a living, breathing document that will need refinement and tweaking over time," Ruiz-McPherson said.

    If your funeral home doesn't have a social media policy in place, you might want to consider putting one together soon. "With funeral homes, the social matter is delicate and emotional," Ruiz-McPherson pointed out. "It's important to have a policy in place. As an employer or business owner, you cannot assume employees will always know how to act or behave under certain conditions. To avoid assumptions, potential misunderstandings and commentary that would not be considered, under a company's brand, appropriate or suitable, policies are necessary to help define that framework."

    Technology Roundtable for the Funeral Professional

    POSTED BY FRONTRUNNER PROFESSIONAL ON MARCH 17, 2014

    There's no question businesses — including funeral homes — are operating in a rapidly changing technological environment. What worked five years ago is now considered antiquated and not in tune with the times. But how do funeral professionals determine the right time to upgrade, what technology tools best fit their business model and how to protect themselves from security breaches? We turn to three industry leaders: Wes Johnson, president and CEO of Continental Computer Inc.; Kevin Montroy, founder and CEO of FrontRunner Professional; and Kimberly Simons, vice president of SRS Computing, to get the answers.

    When is the right time for a firm to upgrade its system?

    Johnson: There should be no time constraints when considering an upgrade. Though this often conflicts with readily available capital and depreciation considerations, time alone is not a relevant part of the decision process. The ongoing evolving need of the organization to accomplish its goals within its existing constraints is key. Is the current system meeting requirements? Will it next week? Does it give me a competitive advantage? We must ask ourselves: Do I have the ability to make a change, even if change is needed?

    Montroy: This could be answered a number of different ways, depending on what the user defines as its "system." To some it may mean its computer, to others it may mean its management software, website technology and the list goes on.

    A management system often does as much today as it did 15 years ago, so there is little new here. Most firms find the learning curve when implementing new technology to be challenging and time consuming. Often the time it takes getting the staff to buy in and then actually start using it makes a change scary to think about. If you are looking to upgrade in this area, it had better be a major advancement.

    I really think more of the key is the opportunity to get beyond dealing with eight different pieces of software and look to find one that can handle all of the firm's needs. This saves a tremendous amount of time and saves the firm money since it does not have to pay for multiple software, multiple support contracts and multiple upgrades.

    For employees, the familiarity of the user interface across all applications creates less stress and uncertainty and provides a smoother path for future upgrades.

    Simons: The right time to upgrade is when your software doesn't meet your needs at a high level of efficiency. Internally, we re-evaluate our systems annually, but that doesn't mean replace. It simply means examine your processes, understand what advancements have been made in the past year and decide if there isn't a more profitable way you should be operating. We have a research and development team that continuously works to ensure our product offers the most progressive technology available. These features are designed to enhance our software as building blocks.

    We build on the platform that Microsoft Windows is built on. Since 2008, we no longer have to do major overhauls on the program because we use a programming language that has allowed us to be scalable.

    How can a firm determine whether it needs to upgrade its machines or software?

    Johnson: Simple: Does it do what I need? Caution needs to be exercised here as maybe the current solution does provide the answer; the user just does not like the answer, or does not know how to find the answer with the current system. If this is the case an upgrade does nothing to solve a perceived problem, as the problem was not the system, but the user's ability to maximize existing resources. Then again, maybe an upgrade is needed. Evaluate with competency.

    Montroy: As the cost of computers continues to fall and the portability of computers and tablets increases, there is really no reason why a funeral home today would be operating with five-year-old computers.

    Today, a family will be more inclined to want to meet in the comfort of their own home with family around them to make arrangements than sitting at the funeral home. This new reality means that the funeral home needs to be where their families want them to be, not where the funeral home wants the family to be. And the more portable we are, the more advantageous the Internet and Web-based software will be to the funeral director.

    In this rapidly changing market, there is no better time than today to develop a strategic technology plan that encompasses everything you need to successfully run your business. If you're not, your competitor is.

    Simons: It primarily depends on the speed of the computer. Typically, hardware may need to be upgraded after three years. A firm should consider cycling the computer down to another employee when speed begins to affect efficiency. An employee who uses computers most heavily should have the more powerful machine. This said, in the PC world, the minimum Windows operating system should be Windows 7. Anyone using Windows XP is out of date.

    How important is a website to a firm's overall technology plan?

    Johnson: If the website is interactive with the back door technology, constant monitoring is required. I feel an attractive site that accurately represents the organization is better left alone. If the organization is evolving so should the site.

    Montroy: Unfortunately, far too many firms have been programmed to believe that the Internet only means having a website. They completely lose sight of the reality that being successful online involves much more than a website. They need a comprehensive online strategy if they are truly going to be effective and succeed.

    Today there is a new onslaught of "free websites" and obit posting schemes. The majority of them rarely do anything more than redirect millions of dollars in online revenue from the funeral home. Funeral homes' lack of understanding make them particularly vulnerable to these schemes. Others only see a website as a commercialized way to make money and turn off families who end up going elsewhere to find answers to questions.

    A website today is a responsibility — to your families and your communities. It is a living, breathing entity that requires constant nurturing. It is not a commodity that should be tossed around from company to company offering you savings of $10 per month or a "free toaster" if you'll switch. Find a technology partner that can help you with everything you need to ensure your success.

    Once you have the right Web strategy, it is always wise to keep your site fresh and content current. Some new technology providers offer the ability to completely switch out your website in seconds with the click of a mouse or set the change by date and time. This is much more sophisticated than simply switching out a background graphic. A great example of this is the transitions theme that allows your website to change automatically with the seasons.

    There is an ongoing debate about keeping sensitive information on a cloud or secure server. What do you believe is the best choice for funeral professionals?

    Johnson: Do not place sensitive material in the cloud. It is often good to allow access to some information through the cloud, but sensitive information should be on a secure server. If huge corporations and government agencies with virtually unlimited assets can't protect sensitive data, what would lead us to believe an organization with constraints and limited capabilities can? As the keeper of sensitive information the organization is responsible for all security. If it is jeopardized, it can't be blamed on someone else. The thieves may have taken it, but you gave them permission.

    Montroy: The sophistication and advanced firewall protection offered through Internet-based servers (clouds) far surpasses anything that a funeral home can provide in-house on its servers. In fact, if a firm is still running on an internal server, there is a good chance it is being sold a bill of goods. So from that perspective, yes, Internet-based servers and software offer the most secure infrastructure.

    The real answer, however, is much deeper. Today a number of older, antiquated management software programs still require the program to run on PC-based computers. In an effort to "sound" updated, many companies are trying to confuse funeral homes by saying that they operate in the "cloud." Frankly, it is really only their heads that are in the clouds. The reality is, the data still exist on the PC computer, and by requiring a connection out to the Internet the data become even more vulnerable. Most modern software today runs completely on the Internet as Web based software. This solution opens the funeral home up to the proper platform to truly grow as a "business system" and truly excel in today's market.

    Simons: We appreciate that different types of clients have different goals, which is why we offer both. A single location funeral home that never needs to work from home and runs nightly backups might not need a clouded database. Otherwise, the cloud is the networking choice. It eliminates the need for a virtual private network, which creates expensive networking. From a backup perspective, we've found that many of our clients who have a server don't know if they backup nightly and probably don't.

    From a security prospective, SRS' cloud offers far more security because of what we've instituted. We require strong passwords, and we encrypt social security numbers and credit cards. Our clients don't have a remote desktop interface to the server but most server clients do. If you give an employee an interface to the server, you open the data to them. With the cloud, an employee can't create a backup; therefore, they can't take a copy of the database home. If they have a server, they more easily could.

    Computer hackers continue to make headlines... how can funeral professionals best protect themselves?

    Johnson: Train your staff. There is no firewall, cloud system or virus software package that can protect you if your staff is careless with their password selection and whom they share it with.

    Montroy: Funeral homes cannot effectively run their businesses in today's market without being connected with the Internet. Unfortunately any computer that is connected to the outside via the Internet or phone line will always be susceptible to being hacked.

    There are a few things funeral homes can do to protect themselves. The first is to make sure their computers are equipped with up-to-date security software that is set to automatically run through the night and constantly check for updates. The next thing the funeral home can do is only visit websites that are trusted (many security software programs will automatically identify websites with a trusted icon.)

    From there, we strongly recommend moving away from PC-based software that resides on your computer. The degrees of security/layers of firewall protection and other forms of protection have most of the major software vendors like Microsoft, Adobe etc., moving to a complete Web-based solution where the software and data reside. And the delivery of software under this model makes it highly affordable and very secure.

    Simons: First, consider a cloud solution. With SRS' cloud solution, social security numbers and credit cards are encrypted, which is what most hackers want. Additionally, we've secured our cloud with several layers of protection. We have built four levels of defense. Most clients with servers will have possibly one level if they know what they are doing. Limit your exposure by determining what computer you want your data on. This is your initial layer of security versus a browser-based system. Recent hacks have occurred because someone leaves their computer open at a public place.

    If you were to offer a Technology 101 course for funeral professionals, what topics would you cover?

    Johnson: Self-improvement, creativity and goal development — as long as the person has a level of creativity combined with some intelligence and the desire to be the best at what they do. Mastery of these topics would eliminate advanced classes.

    Montroy: There is no shortage of technology companies that will stand up and tell you everything they want you to hear to get you to buy their solution. Today there are literally hundreds of technology companies preying on the funeral profession, with new ones popping up weekly. Many are driven by a belief that funeral homes have more money than God and not a clue about what they really need.

    One of our most effective presentations starts by first helping funeral professionals learn how to avoid the pitfalls when considering technology. By understanding what can go wrong, it allows them to be more vigilant and prepared to cut through the hype when the technology salespeople come knockin' — and they will come knockin'.

    Simons: How technology helps you become more efficient, organized and profitable. Utilizing mobile devices such as an iPad or smartphones can do this to quickly assist with a first call. It also allows you to search your database for preneed and at-need cases and view upcoming services. Tools we offer in SRS' products flow tasks automatically to your email when a case is entered. These tasks organize your day and your staff.

Supporting A Network.

Built for Funeral Professionals.

Experience the beauty and ease of a FrontRunner solution. Provide your families and your communities with the services they deserve and set your firm apart from the rest. We continue to research all technologies to find the ones that are the right fit for our profession.